I have a comment as well.
In the case of the Yukon, we actually feel that it will be more of a case where small retailers might catch on. We are a little suspicious that some of the larger retailers in the Yukon may be a bit disinterested in the food mail program.
But in any event, you've brought up concerns that retailers may not pass on the savings they could incur in terms of subsidies directly to the customer. This is one of the concerns that the Vuntut Gwitchin First Nation of Old Crow have addressed. From their perspective, they note that the premium charged on groceries that arrive via the retail channel currently is a lot larger than that on groceries that arrive on our aircraft using the food mail subsidy, and I think a lot of that has to do with our cost structure.
We feel that one of the advantages of having the subsidy stay at the transportation level in our case is that we are a transparent organization and consumers in Old Crow can see where the costs are coming from. What I mean by that is that if we were to increase prices, it's very easy for them to see that it's happening, because the groceries are being purchased directly from Whitehorse for prices that are observable and our rates are public. Our relationship with the community of Old Crow is very strong, so they will have tons of bargaining power to voice their opinions. My father goes to the town meetings in Old Crow, so it's very hard for us to hide such a scenario.
So in our case, we feel that we can provide better prices and also some transparency. That is what the communities are ultimately looking for, because it's very hard for people in Old Crow to understand how groceries coming from Winnipeg get to Old Crow and where the costs come in. That's one of the points we have.