Trust is our biggest strength. People use Interac because they trust us, and that's why fraud is such an important issue to us. It sounds very trite, but from a purely commercial perspective, if people don't feel comfortable using our platform, they won't use it as much.
With the RTR, competition is coming for us more than it has in the past, so that's why it matters. Being able to target the use of our marks on any platform that isn't authorized by us is part and parcel of why we're promoting this data sharing; it's that we can target it more effectively.
For us, it's no different from Wealthsimple's example, which is, again, another trusted brand. We suffer in the same way, and that feedback loop is really what we're looking for so that we can more effectively target it.