There's been debate since at least prior to the year 2000 about the appropriate form for getting consent with respect to the use of people's information, which would include address information. People had that debate back in 2000 when we were debating PIPEDA and what form of consent should be used for privacy legislation.
I think everybody sitting at this table has the highest regard for the need to respect privacy and personal information. At the time that was debated, there was a consensus that the privacy legislation would still be effective if it had a mix of both express and implied consent. At the end of the day, what was accepted as part of the CSA model code was that for very sensitive personal information, as a practical matter, only express consent was sufficient, and for less sensitive information, it would be appropriate in certain cases to use implied consent, which is part of PIPEDA. That's what Canadian business operates under today: this standard that can vary from information to information.
Now, many companies will use express consent. Many companies, where they have the opportunity to deal with individuals, have consent as part of their privacy policies. I have no doubt that those companies will continue to do that whether we're dealing with PIPEDA or the ECPA. So for those I think there is not going to be a change.
The issue, though, is when we move to a regime that basically says “thou shalt not send to anyone an e-mail that has any commercial purpose”. There are going to be many situations in which people will want to receive e-mails from others. It would almost go without saying that they would want to receive e-mails from others. By imposing that express consent where there hasn't been that opportunity, what we do is take away from the usefulness of the medium.
For example, in many cases we can make telephone calls to others. I could call you, tell you I'd like to sell my boat, and ask you if you would be interested in buying it. Maybe you're not my friend or a family member, but maybe you're a friend of my friend or you're my sister's friend. In that situation, there's a great likelihood that I couldn't do that if this bill were enacted in this way.
So again, I think there are pragmatic reasons why implied consent would be useful.