Even if we acknowledge the benefits of that kind of partnership, we also have to understand that an SME needs coaching to enter the international markets. The programs we offer may involve coaching for a period of 12 to 18 months, at a minimum. The first steps on the ground are really the end of the process, but first there has been coaching, which must be personalized and relatively long-term.
Preparation is what will guarantee success for companies in a foreign land. In this case, we want them to avoid grasping at opportunities too hastily, and rather to prepare for opportunities. That is the stage where companies need ongoing support. Here, we are talking about training in relation to information, the first steps taken into another country, and access to business networks. All of that has to be brought to bear. Financial support is also necessary to provide companies with security as they move forward.