Certainly. As I mentioned, not unlike other crops, Canada's pulse industry—and it depends on the pulse crop you're speaking of, whether it's peas, lentils, chickpeas or others—is heavily reliant on a few key markets to which we export the majority of our product. Any time we see—and Mr. Roy just mentioned this—a major market disruption from an important market, that drastically impacts not only the price, but the trade flow of our industry. Ours is an industry that requires planning months, if not years, in advance as farmers are dealing with rotations and what to grow.
Having a country like Ecuador—or others—as a market to which we have preferential access adds another outlet for that crop to move. I've never met a farmer yet who wants fewer bids on their product or a company that wants fewer options in terms of a place to export to. As I mentioned, with 85% of pulses being exported annually, having open markets and free and unfettered access to regions around the world is something our industry relies on, and not only relies on but needs.
If we can speak.... I'm sure you are well versed in the sustainability benefits of Canada's pulse industry following that meeting, but the practical reality is that, because they are a carbon-neutral industry, the world needs more Canadian pulses. We have the ability to provide shelf-stable, affordable protein to regions around the world, and free trade is how we facilitate that.