It is normal for a boy aged 20 to 25 not to read the newspaper. Since I'm 62—so I'm older than you—I can tell you that reading the newspaper was not so common at the time. People start a family, have kids, pay taxes and buy a house, but no matter if they read our publications on their tablet, on their computer or on paper, the important thing is that they read them. Of course, the situation will have to progress on the advertising side. The prices will have to change, but in fact, Facebook is changing its own. At the moment, this company sabotages everything we do by setting prices that we can't compete with, but it's still changing prices as well. So it will cost more to place advertising on Facebook. We'll end up being similar.
Currently, in Quebec, 80% of commercial enterprises do not have a transactional site. On their sites, we can see clothes, bicycles, and so on, but we can't make transactions. We, the newspapers, will offer this opportunity. At some point, we will overcome the obstacles and become profitable again, because we will have adapted our business to our customers who are now using their tablet or phone. We will be there too.
In New Zealand, for example, a media group uses e-commerce to the tune of $1 million every day. These people receive 3% or 4% of sales and use these funds to provide information. This is the exact same recipe we used before.