Thank you.
Quebec is a pioneer and a very useful case study to dig deep into in order to understand and learn about the EV landscape.
As I noted in my opening remarks, we also have attitudinal and psychological factors that impact EV adoption. One that's very strong is the social norm. Educational and awareness campaigns to educate end-users on the benefits of electric vehicles, including the environmental benefits as well as the life-cycle cost benefits, are significantly important.
There's also the infrastructure intensity. What we have observed from our data is that a lot of people are not aware of the infrastructure. They don't see the charging stations because they don't use them, and their perception is that there are not enough charging stations. There is also peer pressure. When you see a lot of EVs on the road, this is an open invitation for other users to attend.
Aside from the cost, it's infrastructure in terms of charging infrastructure, especially in a multi-unit residential building. The second one is education and awareness. Both of them will motivate the market, as will stability in the incentive program.
