Thank you. Thanks to all of you for inviting me here today.
I know your agenda says that I am from Panache Model and Talent agency. Currently, I suppose, I'm still a model, although considered probably prehistoric, by my age, in the industry. I am still a model, and have modeled both in Canada and internationally as well.
I want to go on the record as saying that I am pro-modelling, not anti-modelling. I am not here today to say that this industry is a bad industry, by any means. However, I am here to talk about the problems that exist in this industry, both within Canada and in what happens when we export our models internationally.
I have not prepared anything for a handout, and I apologize. The reason is that when I was preparing to come here I started making lots of phone calls, and I was absolutely astounded, when I started to scratch the surface, by the information that came forward to me. There is so much going on that even I, who have been in the industry for 20 years, was unaware of.
I would love to prepare something for you that you could all take home, but to be truthful, there was so much information that I would have needed probably two more months. I am going to do my very best, though, to share with you my personal experiences, things I have witnessed, things I have seen, things I have been told.
I'll start with that. It's not overly formal, but I'm going to speak to you honestly and frankly.
I have been a model since I was 13 years old. I am now 33. That's 20 years in this industry, which is almost unheard of. My first international placement was in Vienna, Austria, when I was 18. It was very exciting for me, obviously. It was my first trip abroad. I was dazzled by the glamour and the excitement of being an international model, what all young girls at some point think of.
It wasn't long after I was in Vienna that I realized there was a darker side, a side that at 18 I probably didn't have the wisdom or the experience to really comprehend or deal with.
I had a roommate, a beautiful young girl, maybe 18 years old. She was from Romania. She and I lived together for about two weeks. In the first week or two, I was going on plenty of “go sees” and castings, and meeting photographers, and all was going well.
I noticed that with my roommate the response wasn't the same. I quickly learned, because of her behaviour and the things she was doing—going out late at night, and so on—that she was brought in for an entirely different reason, and that was not to work as a model, but to entertain clients for the agency. This was the first time I recognized that models were not always models and weren't always modelling, but that there are some girls—and they used to refer to them as party girls—who were being brought in for different purposes.
This girl was a beautiful girl. She came from a very impoverished background. She saw this as her opportunity to get out of Romania, to model, make money, and send some money home to her family. She had no idea what the plans were for her.
I don't know what ever became of this girl. I left Austria after two months, and she was still there. She was being passed around from client to client, that sort of thing. It was heartbreaking. Again, I was 18. I couldn't comprehend, and I didn't know how to deal with it myself.
The more travelling I did, the more I realized it wasn't just girls from Romania or the eastern bloc, or the Ukraine. There were girls from all over the world that this was happening to. There were girls from Canada; there were girls from the U.S.
I thought, how is this happening? How do you guys not know? Why isn't anybody telling you? But they didn't know, and often they were targeted, and a lot of them were easy targets, because they would be sought after for certain reasons: they were beautiful; the ones that were most vulnerable had very little family support or strong ties back home; maybe they didn't have an agency in Canada or the U.S. that was particularly involved; they probably didn't have the financial means or resources to get themselves back home.
Those girls were the girls who became—and I say girls.... I'm sure it happens to male models as well, but I didn't see it as often, and I say “girls” and not “women” because we're not talking about women; we're talking about girls. The average age of a model starting out is 14 years old, so I'm very reluctant to use the word “woman”.
I'm sorry, I get emotional, because I tell this story and it really is bothersome to me.
So these young girls would get these placements. They felt they had no choices. They wanted out, but the only way out was to earn the money to get out. They were the perfect target.
I met a girl this summer. For some reason, I've become something of a mother hen in our industry. When girls have problems, they often phone me. They phone me to get recommendations to new agencies. They phone me for advice on all sorts of things. I met a girl from a small town--I don't want to say what province, but in Canada--and she had heard about me through a friend. She knew the work I have been doing to advocate for restrictions or guidelines for agencies. She told me she had been recently sent to Greece.
I modelled in Greece; I know how it works. The first thing they do is confiscate your passport. This is because they say that passport theft is a really big problem there. The first thing you do when you get off the plane is give them your passport. They lock it up, and you're without a passport.
She was bought a one-way ticket to Athens. She was 18 years old. She didn't know this isn't done. If somebody said they had an international placement for me and bought me a one-way ticket, I would say, no, I don't think so. You need a return ticket. The one-way ticket isn't acceptable. She had a one-way ticket, and she did not have the financial means to get home.
So within hours of arriving in these markets, often the first phone call you receive is from a PR guy. PR guys work for nightclubs. Often, the agencies also own nightclubs and restaurants. They sometimes own magazines. They sometimes own strip clubs. They own a variety of businesses. The modeling agency is just one of them. Because they own all these businesses, it serves them well to have models working in these clubs.
She was in Athens, with no passport, no return ticket, and no money. They said she would have to work in the bar because they hadn't been able to find her any work--not that I think she was actually brought over to work. I don't think it was a coincidence. I think probably she was brought over for that purpose. She spent four weeks basically earning money to get back to Canada.
This is a story I have heard repeatedly. That is just one problem.
We have problems within our own country, which again, when I started to look into this more seriously, I was shocked what I learned. In Winnipeg, which is where I'm from, there was an agency that was recently shut down. It was in business for five years. The gentleman who owned it was a police officer. He has recently been charged with 21 counts of sexual exploitation and assault, half of which are on minors, girls who are 15 and 16 years old.
He would scout them. I have been a scout. There's nothing wrong with being a scout, but basically the qualifications for being a scout are having a pulse and a business card. If you have a heartbeat, you can be an agent or a scout. This is appalling, considering the average age of a model is 14 years old. There is no licence required. There are no standards to be met. There are no restrictions. It's easy. I could be one, Irena could be one, anybody could be one.
He was out scouting, and he developed his own agency. He had a camera. This is a very lethal combination: minors, cameras, model agents, and big promises of fame and fortune. He is now in deep water. The 21 girls who came forward are probably just half of them. I'm sure there are a lot who never wanted to tell their parents. I hear those stories all the time. I ask them why they don't talk to their parents about it. They will say their parents didn't know they wanted to be a model and they didn't want to talk to them about it. If he has victimized 21 girls, I'm sure there are 41 or 50. And he was a police officer.
The awareness of our industry is such a problem. People don't know. They are so uneducated about how it works.
This is a police officer. To open this business, he had to get permission from the chief of police and an executive committee of 14 fellow police officers. He got the okay.
I ask you, if a 40-year-old male says, “I'd like to open a modelling agency, I have no previous experience or history in the industry, I'm going to be targeting young girls, and I'm running it out of my home”, would that not raise a red flag? Would you not say that something is not quite right? He was in business for five years. Now they're investigating where he distributed the pictures. Where are these girls' pictures?
It's a very, very grey line in fashion. With nudity and fashion, it's a grey line. What's fashion and what's pornography? He could be very convincing.
So there are many problems in the industry.
International placements are not controlled. Girls don't know. Girls are being exported and imported in and out of this country all the time. Nobody knows. Nobody knows where they're going, where they're coming from. Nobody knows. These girls haven't got a hot clue. They leave the country. They believe their agency here. They believe everything is going to be fine. They get over there--and this isn't every one of them. I've travelled internationally and I've had a few bad experiences, but I had the resources to come home. But it does happen and it happens too often.
So we have a problem. We have a problem with the import and export of models. We have a problem that a lot of them aren't even 18 years old, they are going into foreign countries, and they have no knowledge. They don't know where our Canadian embassies are. Nobody tells them anything. They give up their passports as they get off the plane. They haven't got a clue. That's one problem.
We have a problem in Canada that we have no standards for model agents or scouts, yet it is a million dollar industry. We have so many agencies across the country that are scouting and putting up modelling conventions. You hear them on the radio all the time, but there are no restrictions. Anybody could be one. Anybody in this room could open up an agency tomorrow, no problem.
If I want to volunteer in my child's classroom, however--my daughter is in junior kindergarten--I have to go for a course for the day. They check me out thoroughly. I'm handing out cupcakes and pouring apple juice, for God's sake, but I understand the need to check me out.
But I can go and target 14-, 15-, 16-year-old girls, no problem, and recruit them for modelling. Modelling is a very grey industry, where between fashion and pornography there's a very thin line.
Those are the problems we have within our own country.
I'm sorry, I don't want to take up too much time. I just want to point out to you that the popularity of Canadian models is soaring, with shows like Project Runway and Canada's Next Top Model. There are so many girls, young girls, who want to become models.
It is imperative and it is our responsibility as Canadians that we set an example, that we have standards, that we say it is unacceptable for our young girls to be exploited in any way. The modelling industry is just such an easy umbrella to hide under. It is a playground for predators.
We googled over 20 different Internet agencies, saying “How do I become a model?” and “Canadian model industry”, and not one warning site came up. Not one buyer beware site came up in Canada.
The U.S. has started to take some initiatives, but not Canada. All that came up was--and how safe is this--“Submit your photo, your phone number, and your address and we'll let you know if you have the potential to model”. They'll let you know by showing up at your door. This happened in Newfoundland this year. A guy set up an agency over the Internet. Kids don't know. Nobody talks to them about it. They are not educated about it. But I would venture to guess probably one in every four girls has looked into modelling.
With the popularity of Canadian models--and they are becoming quite popular internationally because of our ethnic diversity, because of our environment. We have good skin. They're very sought after.