But the marketing issue becomes one of how we extrapolate....
Mr. Chair, the targets were established in consultation with industry in terms of what was achievable, recognizing that, across the board, when one tries to describe industry as it relates to food safety, it deals with both domestic production and imported production. Therefore, you're dealing with those who are, I would say, primary agricultural-based groups, versus those who deal more in terms of the importers, who see it as a commodity.
These were targets that industry, with government, felt were achievable. There is recognition that in certain aspects of this, government has said to industry that rather than government introducing a regulatory oversight and creating a regulatory burden in some of these areas, government would allow industry to work forward in developing its own quality control programming, which we would then audit and verify against those deliverables. We're trying to work with a timeline and a percentage that industry feels can be met.