In the conversation we have about farmers versus activists, I don't believe it's as simple as setting it up in black and white terms. I think that, much as having one really bad farm with a really bad case of animal abuse gives everyone a bad name, such is the case with activists. Some use really dastardly tactics, but I think that by and large many are just trying to make sure that the animals' health is looked after.
I agree with what you said, however, that the communications side needs to be done better and that for farmers, it's not just about earning a living; it's a way of life. It's what you do. Being attacked in that way, sometimes with completely unfounded claims, does lead to a lot of stress.
I think there is an opportunity here whereby, through the recommendations we make in our study, we may be able to mount some kind of campaign to help farmers explain what they do, the hours they put in, and the fact that they're usually on the front lines of climate change and are trying to be the best stewards of their land, and that healthy, well-raised animals are actually in their best financial interest.
In what ways can the federal government help to build you up? Do we start a national ad campaign? Do we build up some social media platforms to give you that voice?