There are a lot of great uses for plastic material, from cars and airplanes to medical equipment, but about 40% to 50% of all the plastics we create are single-use plastics. Some, you may argue, are necessary, and some are less necessary. The policy that was put in place here is that, if it is less necessary, it's replaceable. It's often found in the environment. That's the one you can reduce.
Human behaviour change is really hard, but it's a big part of the equation. When we interview people on the street and in restaurants about reusable foodware and ask them about their willingness to change, people are willing to change. They want those solutions in place.
Yes, we can reduce...and protect the environment but still use the plastics that I think are really important. I think we need both.