Thank you, and good morning. I'm here today representing the digital media associations from across the western provinces. We are delighted to speak to you regarding our goal of shared building and a new kind of infrastructure that will help Canadians prosper now and well into the future.
We firmly believe that economic prosperity requires the networks and backbone on which traditional goods have travelled. We've built railroads, highways, and ports on which the goods of this country are traded. But how do we advance our new economy? How do we move digital products for the new industries that will increasingly make up Canada's competitive advantage at home and abroad?
I'm here today to give you an overview of one of the world's fastest-growing sectors, and I'm here today to invite your partnership in a new type of infrastructure investment that will yield returns for decades to come.
In the next few minutes you'll hear about digital media and my thoughts on how we can position Canada as a global leader in the sector. I hope to leave you with some new ideas for economic policy and a national strategy and with the desire to partner with us in achieving one very key goal.
Digital media are the products and services that millions of Canadians use every day to educate themselves and to keep abreast of world events. They are the predominant choice for how we spend our entertainment time and dollars, outstripping movies and television, and they represent one of the fastest-growing sectors in the world.
What exactly is digital media? It's e-learning. It's the physics 12 course your son is taking on the computer, as opposed to in the classroom. It's mobile content, perhaps the solitaire game you play on your BlackBerry or the photos you keep on your iPod, and it's digital entertainment. It's the hockey fix you get during the off-season by playing EA Sports NHL on your Xbox or PlayStation.
Digital media is also big business. It's currently a $25 billion industry worldwide, with projections that it will be a $65 billion industry by 2010. It's also an industry in which Canada has a time-limited opportunity to grab the brass ring and solidify a market leadership position.
Digital media in Canada represents over 52,000 employees in 3,200 companies generating over $5 billion of revenue per year in Canada right now. It's an industry that's paying its way, contributing hundreds of millions of dollars to federal and provincial revenues and creating new knowledge-based jobs for Canadian youth.
You might not know that just down the street from where we are today is Electronic Arts Canada. It's home to over 2,000 employees and is the largest game development studio in the world. Another great success story is BioWare, from Edmonton, a company that originally formed to create digital medical imaging technology, but which has grown to be the largest developer of story-driven games in the world.
But there is much more here than games to play. Canadian digital media companies are developing ground-breaking products, medical simulations, defence applications, and lifelong learning.
While large companies such as Electronic Arts and BioWare employ thousands of people in Canada and contribute billions of dollars respectively to our economy, the digital media sector is still relatively new and emerging, and it's composed mostly of small to mid-sized enterprises, companies that are facing growing competition from around the world for brain power, investment, and markets.
China, India, Korea, France, Ireland, and Australia have all increased government support for digital media infrastructure, commercialization, and capacity-building to ensure that their people and companies can compete on the global stage. Sheer numbers alone tell us that these competitors pose a real threat to Canadians' competitive advantage. Still, we remain ahead of the game right now, and with strategic infrastructure and collaboration, we could be a world leader.
In order to stake our claim as a world leader in digital media, we must build a national strategy and a knowledge hub that can serve as the focal point for the sector, and we must make some strategic investments. We're here today to ask government to be our partner in creating a world centre for digital media that can serve as that hub, a physical and intellectual meeting place where the best digital media minds and ideas in the world will come to take their work to the next level.
We come to the table with a lot of the work already done. We have plans and deliverables, timelines, and budgets. We have a sizable commitment from industry and support from the Province of B.C. But we simply can't achieve our goal, which is national in scale, on our own, and we believe that the federal government has a critical role to play.
We're here to ask the federal government to leverage the investments raised through these industry commitments with federal capital, to complete the necessary financing to accelerate the development of the world centre. In joining us in partnership you'll be joining partners and thousands of companies that believe in this vision and have put their support behind it.
The centre will establish the first concrete step forward in a national strategy to advance Canada's new media sector in the face of growing global competition. In a study conducted by PricewaterhouseCoopers, growth of an additional 5% in the new media sector will result as a direct consequence of the world centre activity. In return, PWC also estimates the industry will generate more than $43.8 million in additional federal tax revenue in B.C. alone in the first three years.