Thank you, Mr. Chair, for the invitation to appear before your committee.
I have Tracey Headley with me today. She's the Director of the Communications and Federal Identity Policy Centre with me at Treasury Board Secretariat.
I am the assistant secretary of strategic communications and ministerial affairs, where I have responsibility for the Government of Canada's policy on communications and federal identity. I am also the functional head of communications at the secretariat, so I'm responsible for the communications work within the department.
In my opening remarks, I would like to give you an overview of the communications policy and highlight some of the changes that were made in 2016.
As you can imagine, a lot has changed in recent years in the communications environment. The amendments to the policy reflect those changes. Communications are central to the Government of Canada's work and contribute directly to the Canadian public's trust in their government.
One of the key requirements of the policy is that communications to the public must be “timely, clear, objective, factual and non-partisan”. That applies to all communications activities, including those in relation to legislation before Parliament, which need to be clear and factual to ensure there is no confusion and no presumption of the decision of either chamber. Public servants, by virtue of our Values and Ethics Code for the Public Sector, respect the fundamental role Parliament has in reviewing, amending and approving legislation.
The communications policy sets out deputy heads' accountabilities in ensuring the communications function is carried out appropriately in their organizations. As part of that, they must designate a senior official as head of communications. The policy does not prescribe departmental approval processes. Instead, it allows the departments to determine the best way to manage their communications given their specific operational requirements. This makes sense given the wide array of diverse organizations covered by the policy.
The government communicates with the public in both official languages to inform Canadians of policies, programs, services and initiatives and of Canadians' rights and responsibilities under the law. The administration of communications is a shared responsibility that requires the collaboration of various personnel within individual departments as well as among departments on horizontal initiatives.
The new policy is supported by the new directive on the management of communications. Together they modernize the practice of Government of Canada communications to keep pace with how citizens communicate in what is largely now a digital environment.
One of the changes in the new policy is to make accountabilities more clear. The previous policy was targeted at the institution as a whole. The new policy clarifies accountabilities for deputy heads and designates a senior official as head of communications to manage the department's corporate identity and all its communications.
The directive lays out the specific accountabilities for heads of communications. For example, they are responsible for approving communications products and overseeing the department's web presence, collaborating with the Privy Council Office and other departments on priority initiatives that require input from multiple departments, and monitoring and analyzing the public environment.
Both deputy heads and heads of communications are responsible for ensuring information is timely, clear, objective, accurate, factual and non-partisan.
Another new feature is the significant strengthening of the policy and directive on non-partisan communications. While the previous policy required the public service to carry out communications activities in a non-partisan way, it did not include a definition of non-partisan. For the first time, the new policy explicitly defines the term non-partisan communications in the following manner.
Communications must be objective, factual and explanatory, and free from political party slogans, images, identifiers, bias, designation or affiliation. The primary colour associated with the governing party cannot be used in a dominant way unless an item is commonly depicted in that colour, and advertising specifically must not include the name, voice or image of a minister, member of Parliament or senator.
Turning to digital communications, another new feature of the policy puts greater emphasis on the use of digital as the primary way to connect and interact with the public. What this means is that departments and agencies are using the web and social media as the principal communications channels.
It's important that the government make information available and engage citizens on the platforms of their choice. At the same time, we recognize there are Canadians who will continue to require traditional methods of communications, so multiple channels are still being used to meet all the diverse needs of the public.
As I mentioned, I am the functional head of communications at the Treasury Board Secretariat. This means that my sector is responsible for developing communications products and providing advice and services in consultation with subject matter experts in the department. This includes internal communications as well as external communications, and to that end, my team organizes things like ministerial events and press conferences. We also prepare communications strategies, speeches, news releases and a variety of other communications products.
We also provide a Web presence for the secretariat, manage the corporate social media accounts, and manage the media relations function.
These core communications functions are relatively standard across government departments and agencies. As I mentioned at the beginning, however, there are some differences, based on the nature of the work and the specific operational requirements of the organization.
This concludes my remarks. I would be happy to take questions if it would please the committee.