We are advancing very quickly away from traditional pulp and paper markets and into advanced building material markets. It's not just Canada; many markets around the world are pivoting themselves to wood-based building manufacturing.
There's technology that has evolved over the last 10 years or so, with products like MDF, CLT and OSB. I'm sorry for the acronyms. MDF is the highly compressed board that you'll see for high- quality kitchen cabinets. It's very much part of building furniture. It's very big in the flooring business. Due to the natural quality of the northern boreal softwood, it's turning out to be a very good quality to make a superior engineered wood material for building, for a bunch of reasons.
It's primarily because we grow a tree in the northern boreal that's a diameter of about 30 cm in 75 years. The density of that tree is extremely high, whereas in the U.S. south, they'll grow a tree of similar diameter in 23 years.
To your point that we manage the forest very well, this is exactly correct. However, Mother Nature also gave us the tremendous advantage of our summer-to-winter temperature cycle and the fact that most of our forest grows in what I'll call a swamp. The trees grow very slowly and are very high quality.
There are advanced building materials that we in Ontario are moving toward. There are several already. There's a large plant in Sault Ste. Marie. Georgia-Pacific just announced an expansion of their plant in Englehart, Ontario.