Air Canada is already subject to administrative monetary penalties through other entities, such as the Canadian Transportation Agency. We do not know whether that means additional costs on the ticket you buy, but Air Canada certainly has to remain competitive. To do so, it cannot keep increasing ticket prices.
Evidence of meeting #66 for Official Languages in the 42nd Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was year.
A recording is available from Parliament.