Mr. Speaker, I rise today to speak to Bill S-211, an act respecting a national framework on sports betting advertising. I want to thank the member for Waterloo for bringing this forward.
When the average Canadian sits down to enjoy a sports broadcast, they are inundated with a barrage of endless advertisements for sports betting sites and online casinos. For example, in Ontario, a viewer can literally not go a minute without being exposed to three gambling references during a sports broadcast.
In 2024, the CBC's Marketplace did a report with the University of Bristol. They found that over multiple NHL and NBA games, on average, 20% to 21% of the viewing time was spent being exposed to gambling advertisements. That is a massive volume of advertising.
While online gambling is legal, we know there is the potential, as with many other addictive activities, to destroy relationships, livelihoods and families. That is why I believe it is important that sports betting advertising be treated similarly to alcohol, tobacco and cannabis advertising.
We have seen the impact of the increase in sports betting advertising in Ontario. Ontario's growth in active player accounts on gambling sites has exploded over the last five years. In just two years, it went from 490,000 accounts at the beginning of 2023 to over 1.3 million by the end of 2024. The advertisements in question are clearly working to build a player market. That is obvious because of the massive increase in exposure to these online gambling practices.
The Canadian Centre on Substance Abuse and Addiction recommends that players not spend more than 1% of their pre-tax household income. In Ontario, that is about $89 a month. However, the average player in Ontario spends $283, three times the recommended amount that experts consider to be safe.
What harms are these players now being exposed to? The studies conducted by this organization, to build the guidelines around this, said that an individual who spends more than 1% of their household income is 4.3 times more likely to experience financial harm, 4.7 times more likely to experience relational harm, 3.9 times more likely to experience emotional harm and 4.4 times more likely to experience health problems related to their gambling than a low-stakes or non-gambler. These are significant risks, and the harm is relentless and unregulated.
The exposure to online gaming advertisements has caused a 265% increase in those exposed to these harms. These harms are not limited to the individual gambler either. The data on relational harm shows that high gambling causes risk to children, spouses, parents, co-workers, employers and people in a 360° relation to the gambler.
Many sports betting sites also use questionable tactics to keep gamblers coming back, like offering them free money or free credit. One Canadian man who started sports betting when he turned 18 said, “Imagine someone going for sobriety being given a free drink.... It should be illegal to give money to gamblers.”
I want to highlight a particular segment of the population that seems most at risk of experiencing the harms of online gambling and sports betting. The American Institute for Boys and Men has found that the negative financial impacts of sports betting are more pronounced for young men, especially in low-income areas.
A recent Maclean's investigation on the harms of the explosion of online gambling references Dr. Nigel Turner, a scientist at the Toronto Centre for Addiction and Mental Health, where he specializes in gambling research. Dr. Turner has analyzed calls to the Ontario problem gambling helpline, and he found that when iGaming Ontario launched in 2022, calls to that helpline jumped by 30%, and they have risen every year. He notes that the demographics of callers have changed to include younger and younger people, especially young men.
On Tuesday, my colleague from York—Durham was reflecting on becoming a new father and emphasized that “Strong and healthy families are built on strong, committed and masculine fathers.” He also said, “Our kids need strong fathers and families, our communities need strong fathers and families, and our country needs strong fathers and families. I will be a champion for that.”
This is a great focus and an inspiration for young men. However, many young men are now finding themselves trapped in the addiction of gambling, of sports betting. This is destroying their relationships, families and communities. Research has shown that hazardous gambling is correlated with increased rates of anxiety and depression. Young men who engage in it are more likely to slide into a full-blown gambling addiction, and boys who frequently gamble miss classes, perform worse in school, drink more alcohol and participate in other risky behaviours at higher rates, often to cope with gambling-related stresses. These anti-social patterns compound, and the gambling sucks up their time and mental energy, which might otherwise go to developing relationships, hobbies and personal growth.
Dr. Turner warns us that we are also seeing an increase in sports betting advertising that includes celebrities. He says that this is telling young men, a population vulnerable to gambling, that it is a great thing to do and shows them someone they admire. Canada is better when we champion young men, calling on them to be builders and contributors, and to take responsibility. That is why I think this bill is a good step, and I am happy to support it.
Bill S-211 would require the minister of Canadian heritage to develop a national framework on sports betting advertising. It would also mandate the CRTC to review the regulations and policies to assess their adequacy and effectiveness in reducing the incidences of harm resulting from the proliferation of sports betting advertising. The CRTC already regulates advertisements to children, as well as alcohol ads, tobacco ads and marijuana ads, but I would suggest that sports betting ads be part of this as well. Bill S-211 would align gambling policy with how we treat these other activities.
In preparing for this speech, I had a chance to read the Cardus memo on the former bill, Bill S-269, as well as the report on the harms of single sport betting in Ontario. Cardus supports Bill S-211 and had recommendations to further strengthen the bill. For example, Cardus recommends to “Strengthen subsection 3(2)(a) with a view to a complete ban on sports betting advertising, instead of simply restricting its usage.” This would have a great impact on those who are vulnerable to gambling addiction, particularly on minors and boys. Alternatively, they suggest at minimum moving toward a ban on “advertising for sports betting during sports broadcasts” or requiring “the national framework to identify measures to ban advertising for in-game bets.”
Operators would remain legal and regulated, but they would no longer be permitted to aggressively market an addictive product to the general public during sports events. I would also note that the Canadian Medical Association calls for sports betting ads to be restricted during sports broadcasts. The family physician Shannon Charlebois, who is a medical editor at the Canadian Medical Association Journal, stated:
I have seen people's lives fall apart at all ages, from all walks of life, whether it's an accountant with a career behind him, or a kid who's just looking to maximize his college fund who then had lost it all within a matter of a few weeks.
She notes that, while online sports betting sites say they are only for people who are 19 and older, youth are being inundated with these advertisements that equate enjoying sports with betting.
As well, Cardus recommends adding to subsection 3(2)(b) a requirement that the measures include ways that Crown corporations could contribute financially to solving the problem of gambling addiction, to ensure that they put money into prevention and treatment, with the contributions being linked to their marketing expenses.
Research shows that there is a clear causal relationship between advertisement and increased gambling activities, so if gambling companies are going to engage and be responsible partners in advertising, they should also be part of the solution. We need to put young men, families and Canadians ahead of corporate profits.
Finally, Cardus recommends adding “a new clause under subsection 3(2) to identify measures to improve the efficacy of gambling prevention messaging.” It talked a bit about the “Know your limits, play within it” piece and how it was not necessarily effective. I think that would be a helpful suggestion. I also recommend that the committee, when it is studying this bill, talk to Dr. Nigel Turner from the University of Toronto.
For those reasons and more, I will be supporting the bill, and I urge all members to support it. With my final words, I would like to say that this is exactly the way legislation has to work in this country. We legalized sports betting a number of years back. Now we are reassessing whether that is working. I look forward to that conversation.