Mr. Speaker, I am especially pleased to rise in this House to give my support to Bill C-327, An Act to amend the Broadcasting Act (reduction of violence in television broadcasts), introduced by my colleague the hon. member for Rosemont—La Petite-Patrie. Allow me first to congratulate him on the importance of this legislation that was inspired by his personal experience. The effect violence in television had on his child pushed the hon. member for Rosemont—La Petite-Patrie to do something concrete, positive and brave.
The small screen holds a significant place in our lives. It contributes to defining our identity. Childhood memories of television are lasting and young watchers are impressionable. That is why it is right to be concerned about the quality of programming being offered to children, especially since according to Canada's Report Card on Physical Activity for Children , more than 80% of youth watch more than two hours of television a day, which exceeds the maximum recommended by medical organizations.
This bill reminds broadcasters that they, like the public, have certain responsibilities and that through attractive and modern formats they can leave more room for positive models that can provide young people with inspiring examples. I am thinking in particular about the athletes that Luc Dupont, marketing expert at the University of Ottawa communications department, recently described as dream sellers. I would add that they also sell hope: athletes from the Alouettes and the Canadiens give sick children the courage to hang on, simply by visiting them in hospital.
Not so long ago, Julie, a constituent from Varennes, told me the story of her little boy. Samuel, inspired by the champion Shawn Sawyer, asked his mother to sign him up for figure skating lessons and this year he won two medals in that discipline. I am convinced that this simple story of emulation is a reality experienced by many families.
Athletes can inspire change in lifestyle habits, which is not just desirable but also urgent. The number of young people who are physically out of shape has increased dramatically over the past few years.
This fall, a study on the physical activity of young people in Canada showed that at the age of 13, 10% to 21% of girls never participate in continuous activities. The rates are almost as high with boys. Even worse, at 15, 18% to 34% of girls do not participate in any activity that gets their heart pumping, and the same goes for 10% to 27% of boys. There are consequences to this inactivity, since according to the Association pour la santé publique du Québec, 15% of young Quebeckers are overweight, and 7% are obese.
Ultimately, there needs to be a plan to reduce the number of hours spent in front of the television and to increase the amount of physical activity.
At the federal-provincial-territorial conference of ministers in charge of sports, physical activity and leisure, which was held in Whitehorse in February, and which I had the privilege of attending, a presentation from the Canadian Fitness and Lifestyle Research Institute confirmed that children are not active enough, to the point that their growth and development are compromised.
In order to address this worrisome situation, would it not be good to take this opportunity to offer positive role models on television to children, instead of violent images and behaviour, which are hardly part of a healthy lifestyle?
Making people responsible is no longer a long-term solution to the problem of children who are out of shape or obese. It is about time that we take action with respect to their environment. This is what was recommended in a study carried out jointly by the Institut de la statistique du Québec and the Institut national de santé publique du Québec, entitled “Excès de poids dans la population québécoise de 1987 à 2003”. This study concluded that:
—behaviour related to nutrition and physical activity...is not really the result of a person's free choice, but rather a response to environments where there is a mix of powerful economic, cultural and political forces.
The fact is—it can hardly be denied—that television is an economic, cultural and political force. It is therefore imperative to mobilize all players in the television industry to achieve the widest possible consensus around the major public health issue that sedentary living represents.
Instead of trying to put the blame on someone, we should use television and the power it obviously has to influence, to change attitudes and bring about the necessary behavioural changes. Members will recall that, following the Montreal Olympics and the outstanding display of grace and flexibility of Nadia Comaneci, in 1976, gymnastics enjoyed a sudden surge in popularity. At the time, the CBC had innovated, providing viewers with some 12 hours of television coverage per day, thereby allowing the public to familiarize itself with many little-known sports. The power of an image is such that it can foster callings in sports. The medals won by athletes like Gaétan Boucher and Marc Gagnon have helped Quebec become a real breeding ground of elite speed skaters.
Conversely, there were also a number of unfortunate incidents involving young children who sustained serious injuries trying to imitate professional wrestling stars. A few years ago, the TVA network, a private broadcaster in Quebec, decided to take off the air these types of shows which had until then been a staple in Sunday morning entertainment.
But that type of program is a far cry from Les Héros du samedi, which was a television show from my childhood. Everyone I meet in the context of the sporting events I attend as spokesperson for my political party seems to agree that that program served as an excellent showcase and was a great initiative on the part of Radio-Canada. That program unfortunately disappeared over 15 years ago, and many people are asking themselves what the public broadcaster is doing today to diffuse positive sports messages.
In February, Sports-Québec appeared before the Standing Committee on Canadian Heritage to present its position regarding the role of a public broadcaster in the 21st century. The evaluation of the situation by this key player in the Quebec sporting community is clear and unmistakable. When it comes to the broadcasting of Quebec's French-language organized sports, the Canadian Broadcasting Corporation has almost completely failed to fulfill its responsibilities, to such an extent that French-speaking viewers are now forced to turn to the public broadcaster's English network. This situation is unacceptable, as indicated by Sports-Québec:
For increasing numbers of young [Canadians] who want to have sport in their lives today and tomorrow, we must stimulate them and give them models. However, this right to hear about those of our athletes who inspire them is as legitimate for young francophones as it is for anglophones.
Since sports are an integral part of culture, Sports-Québec has concluded that the Canadian Broadcasting Corporation is not adequately fulfilling its role and recommends, among other things, that the legislated mandate of the CBC/Radio Canada, “include the responsibility to contribute to the promotion of healthy living habits ... ”, that the CBC/Radio Canada “produce and broadcast promotional material on improved physical fitness” and that “programming for children and youth include segments popularizing healthy living habits”. Thus, Sports-Québec is laying the foundation for a responsible image of sports, particularly organized sports, on public television.
As parliamentarians, it is our responsibility to create the conditions within our society that facilitate and promote the development of our children and youth. What role models would we like to give them? What kind of demonstrations should we present? These are important questions and Bill C-327 opens the door to television programming that will promote values to contribute to the development of the people watching. The bill does not propose censorship of television. Rather, as indicated by this bill's sponsor last January, it is about adjusting broadcasters' programming to ensure they respect all members of the viewing public.