Madam Chair, members of the committee, thank you for inviting me here.
I'm Catherine O'Brien, the Director of Corporate Affairs for Nestlé Canada. I have with me my colleague Dr. Karen Young, who is the director of Regulatory and Scientific Affairs.
At Nestlé Canada we're committed to supporting the health and wellness goals of Canadians by providing high-quality, great-tasting, and nutritious products. Our focus is on offering science-based solutions to Canadian consumers to help make their journey towards a healthy lifestyle easier and more enjoyable.
We share the concerns of the Standing Committee on Health with respect to sodium reduction. We are committed to reducing sodium in our products, educating our consumers about sodium reduction, and partnering with the experts.
As with most nutrition issues, reducing sodium in our diets is a complex effort and there is no one-size-fits-all solution. We must balance the push of science against the pull of the market. Consumers will simply not compromise on taste; therefore, it must be a priority, alongside improved health. We must also ensure that the functional qualities of sodium, such as safety, are also considered.
We're here today to share a glimpse of our commitment to sodium reduction, what we've accomplished, and our future plans.
This is an ongoing process, and while we've made great strides, we know that it is a journey and that we certainly have opportunities for improvement. We've established a policy to reduce sodium in our products worldwide, and in Canada especially we have made significant progress in reducing sodium levels in many of our most popular products. I want to offer a few examples today.
Stouffer's meat lasagna is our number one selling Stouffer's product. The sodium levels have been reduced in most of the Stouffer's products in a phased approach that began in 2005. To date, we've been able to reduce the amount of sodium in Stouffer's meat lasagna by 26%. Not only does the sodium level meet the Health Check criteria, Stouffer's meat lasagna is also preferred on taste versus our competitors' products. We've been able to reduce the sodium and maintain the taste for consumers.
Stouffer's meat loaf is another example. Again, this is a product with very high sales. In a similar fashion, we've been working to reduce the sodium level in meat loaf since 2005 and have reduced the sodium by 22%. Meat loaf is another success story among Canadian consumers, as it also was recently preferred on taste versus that of our competitors. It also carries the Health Check symbol.
Another example from the Nestlé portfolio is Lean Cuisine. Every Lean Cuisine recipe we have has a sodium level of 700 milligrams or less, offering consumers a variety of nutritious offerings made with whole grains, without preservatives, and with two servings of vegetables.
Skillet Sensations is yet another example of a nutritious and convenient choice for families. Many of these Skillet Sensations recipes meet the Health Check criteria, with sodium levels of 720 milligrams per serving or less. We've been working to reduce the sodium levels of the Skillet Sensations recipes, with an average reduction of 25% since 2005.
Nestlé is also a food service provider. Our Nestlé professional business has reduced sodium significantly in many of our own branded products as well as our custom products.
As you can see, product renovation is ongoing, but at the same time, we know it's not the only piece of the solution. Communicating with our consumers is extremely important, and we regularly answer questions, offer advice, receive suggestions, and dialogue with our consumers.
One particularly relevant example is a booklet on sodium that we created and distributed through Reader's Digest to over 140,000 homes and through 1,800 pharmacies across the country. The booklet contains information about sodium, its role in our diet, and how to understand levels in foods. We know this is only a start and that further education is essential.
We're also working with the Heart and Stroke Foundation and participate in their Health Check program. The majority of our Stouffer's products carry the Health Check symbol, which means the meals were evaluated by the foundation's registered dietitians and found to be a healthy choice, with the appropriate levels of fat, protein, and sodium. We also support the efforts of the multi-stakeholder working group on sodium reduction, led by Health Canada, of which our industry association, Food and Consumer Products of Canada, is a member.
The reduction of sodium in our diets is definitely a journey, but a journey on which we have made great strides. We will continue to make progress, to look at opportunities to improve all of our products, and to dialogue with consumers. We know that industry, government, health experts, and our fellow food manufacturers all play a role, and we look forward to continuing to collaborate to address this important issue.
Thank you for listening.
We are now ready to take your questions.