Good morning, Mr. Chair and members of the committee. My name is David Errington, and I'm the president and CEO of Accessible Media Inc., or AMI. Thank you for inviting me to appear before you today.
AMI commends the government on tabling Canada's first federal legislation aimed at improving accessibility for people with disabilities. The objective of the proposed accessible Canada act, namely to enhance the full and equal participation of persons with disabilities in society, is very much in keeping with AMI's mandate.
AMI is a media company that entertains, informs and empowers Canadians who are blind and partially sighted. AMI's mandate is to establish and support a voice for Canadians with disabilities, representing their interests, concerns and values through accessible media, reflection and portrayal.
AMI is currently licensed by the CRTC to operate three television services: AMI-audio, AMI-tv and AMI-télé. All three services have been deemed by the CRTC to be of exceptional importance to obtaining the objective in paragraph 3(1)(p) of the Broadcasting Act, which provides the following:
programming accessible by disabled persons should be provided within the Canadian broadcasting system as resources become available for the purpose;
As a result, all three services have been granted mandatory carriage status as part of the basic television service by the CRTC.
AMI-audio is Canada's only English-language television audio reading service. It offers a variety of compelling stories and engaging original content to Canadians who are blind, partially sighted or otherwise print-restricted. AMI-audio's mandate is to deliver a steady and timely flow of information that is essential to the decision-making needs of our audience.
AMI-tv and its French language counterpart, AMI-télé, are television services that provide blind, partially sighted, deaf and hard-of-hearing Canadians with access to open-format described video and closed-captioned versions of popular programming, as well as original first-run content, in a manner that is inclusive for all.
For those unfamiliar with the term “described video”, or DV, it's a narrated description of a program's main visual elements, such as settings, costumes and body language. Descriptions are added during pauses in dialogue, and enable blind and partially sighted individuals to form a mental picture of what's happening in the program. While DV typically uses a separate audio track, AMI has pioneered the use of integrated described video, or IDV, whereby the identification of the key individual elements is incorporated into the pre-production, production and post-production phases of the original programs.
In addition, all the programming on AMI-tv and AMI-télé is provided in open-format described video with closed captioning. No special equipment or extra steps are required to access any of our television services, making them truly accessible 24 hours a day, seven days a week.
All three of our television services are the first of their kind in the world. These three services, along with our companion websites, mobile app, online media player, YouTube channel, and social media presence, provide blind, partially sighted, deaf and hard-of-hearing Canadians with access to entertainment, news and information programming that they would not otherwise be able to enjoy on platforms of their choice.
However, AMI is more than just a broadcaster. In order to address the evolving needs and expectations of blind and partially sighted Canadians and the changes within the audiovisual environment, AMI is involved in a multi-faceted company that creates, advocates, collaborates and innovates in order to enable accessibility to all media.
With regarding to creating, our television services focus on creating commissioned, original first-run Canadian programs that directly address issues of importance to blind, partially sighted and disabled communities. Without AMI's provision of this type of programming, these stories would not otherwise be told. These programs all provide positive on-air portrayal of blind and partially sighted individuals as hosts or subjects of the programs, and feature themes and material of particular relevance to blind and partially sighted individuals.
As a result, AMI has become a springboard for talent in the blind and partially sighted community, with approximately 78% of our on-air personalities being persons with a disability.
Regarding advocacy, AMI has become a leader in advocating on behalf of the blind and partially sighted community to domestic and foreign regulatory bodies, such as the CRTC and the disability advisory committee of the Federal Communications Commission, or FCC.
In addition, we provide opportunities for blind, partially sighted and disabled individuals to participate more fully in social, political and cultural life. For example, we hosted an accessible federal election town hall for the 2015 federal election, which encouraged blind and partially sighted individuals to cast their ballots and participate in a key aspect of our democracy.
On collaboration, we collaborate with numerous organizations, including the Canadian Association of Broadcasters, the Federal Communications Commission and, most recently, the World Wide Web Consortium to ensure that Canada's accessibility agenda is advanced both domestically and internationally.
We partner with other broadcasters in local colleges to teach integrated described video techniques, in the hopes that future generations of producers will regard accessibility as a fundamental component of production rather than a post-production afterthought.
We innovate. Through our innovation, we try to ensure that scientific and technological advances in accessibility are extended to blind and partially sighted communities. Our innovative and pioneering use of integrated described video has resulted in multiple awards. Together with the Canadian Association of Broadcasters and other organizations, we have created an award-winning online described video TV guide. We launched our first successful online media player for broadcasts in North America, and starting with our breakthrough live description of Toronto Blue Jays baseball games, we have described live events that were previously thought to be unsuitable for described video, opening a whole new world of possibility and enjoyment for our viewers.
We're also actively involved in developing and approving DV awareness and standards both within the Canadian broadcasting system and on the international scale. Together with the Canadian Association of Broadcasters and other organizations, we have created best-practice guides for DV and IDV production in both official languages.
In 2017 we were awarded the FCC Chairman's Award for advancement in accessibility for the integrated described video best practice guide. AMI was one of only four winners of this award, two others of which were Facebook and Amazon.
These innovations enable AMI and other broadcasters to improve the quality of their described video productions and to make them readily available to blind and partially sighted viewers. As evidenced from these examples, AMI's mandate is not just about accessibility but also about representation, reflection and positive portrayal of blind and partially sighted Canadians.
However, there is still more work to be done. The needs and expectations of the blind and partially sighted community with respect to media accessibility are undergoing the same profound shift as experienced in broader Canadian broadcasting systems. Like everyone else, these viewers are in search of high-quality content that speaks directly to their needs and interests and that is readily available on a variety of platforms.
According to the CNIB, approximately half a million Canadians are estimated to be living with significant vision loss that impacts their quality of life, and every year more than 50,000 Canadians will lose their sight. Moreover, CNIB predicts that the prevalence of vision loss in Canada is expected to increase nearly 30% in the next decade. This is due to the demographic shift caused by the aging population, with the population of Canadians aged 65 and older expected to double in the next 25 years.
In addition, there is a growing incidence of key underlying causes of vision loss, such as obesity and diabetes. The CNIB warns that without action, the number of people with sight problems in Canada is likely to increase dramatically.