Well, this has been a program that has been under a certain amount of criticism, commentary, and review for quite some time, especially since, as I explained earlier, we had to come in cap in hand every year to ask for more resources without really being able to demonstrate how those resources were leading to better outcomes.
There were a lot of criticisms by northerners, as well as by the retailers themselves, and by the airlines. Some airlines were not happy they weren't getting contracts. In fact, they took Canada Post to court. There was a lot of conflict around it, and we could never get to the bottom line, in terms of being sure that each dollar is actually making its way to northerners and to the right kinds of objectives, i.e., increasing the consumption of healthy foods.
So we listened. We did a formal review. We had engagement sessions. There were about 80 different sessions across Canada. A lot of them were in northern Quebec and in Nunavut, where the majority of the program funding is.
I recognize that in some parts of northern Ontario it was more of a virtual engagement; we couldn't be everywhere at the same time. We also faced some constraints in terms of travel during the H1N1 crisis, so again we ended up taking a lot more testimony or commentary virtually, or people were phoning or writing the minister. We certainly had a lot of representation from all the different stakeholders.
We put our best advice forward. There were three options looked at. One was a pure retail subsidy, which would be directly paid at the till. Another one was a retail subsidy paid through the retailers. The third was a form of making some improvements or modifications to the existing program. Those were the three options. All of them were looked at. We did a complete risk analysis where we actually involved the stakeholders in the risk analysis, and on that basis we developed advice, which went into the policy process. Our minister and cabinet made a decision and now we are loyally and dutifully implementing that decision as good public servants.