That's a great question, and it's one we are asked quite a bit.
Our job, as we like to think about it, is trying to convince and incent people to do something they otherwise wouldn't do on their own. We use a mix of tools. Financial incentives are one of the tools, but we also use education. We use financing in some cases. Incentives are a way to transform the market. If you think about energy-efficient products or technologies that have gone to the market, incentives are a way to transform the market, to increase adoption of those technologies at a rate they otherwise wouldn't be adopted. When Canada is looking to make its transition to a low carbon economy, one of the roles the federal government can play is to help accelerate the transition to those low carbon technologies.
In our business we offer incentives on a wide range of energy-efficiency products, but the types of products we offer incentives on today are not the same products that we offered incentives on five years ago, because the market is transforming. Part of our job is to stay in touch with the market. What's happening with the price of energy-efficiency technologies? Are they becoming more widely adopted, so we can put our efforts on those technologies that require a bit more help?