I think one of the most effective things we have done, building on what Nancy mentioned, was around makerspaces. We have a makerspace at the University of Ottawa where parents can come with their kids, and teachers can come with their students, and they can actually use the tools themselves. I think that is such an important part of dispelling both the intimidation and the fear about what those skills would lead to in the future, because that's really what it is. It's not just parents who are unaware of the opportunities. If they're aware, they don't necessarily think that's the best path for their daughter.
I think getting them in with their kids and playing with these tools in a makerspace where they're printing on 3-D printers, using welding machines, doing die cutting, and learning computer science skills at the same time allows them to see the breadth of opportunity that exists.
These aren't just careers in which people are off in a corner or in a dark room doing work by themselves. They're very collaborative; they're very creative; and they're very diverse. The same intimidation that exists for kids exists for parents and teachers.
You can get them involved through the same types of strategies.